Privacy Policy
Last updated: 13 August 2026
1. Who we are
Sela Furniture (trading name of MRLINE Furniture) operates selafurniture.com. We are the data controller for personal information collected through this website.
Address: Unit 10, 71 Western Road, Hockley, Birmingham, B18 7QD
Email: info@selafurniture.com
Phone: 07480039290
2. Information we collect
- Order information: name, delivery address, billing address, email, phone, order details, payment status (card details are processed by our payment provider — we do not store full card numbers).
- Account information: if you register, your username and email.
- Communications: messages you send via contact forms, email, or phone.
- Technical data: IP address, browser type, device information, cookies.
3. How we use your information
- Process and deliver your orders
- Communicate about your order, delivery, and customer service
- Process payments and prevent fraud
- Improve our website and services
- Send marketing emails only if you have opted in (you can unsubscribe at any time)
- Comply with legal obligations
4. Legal basis (UK GDPR)
We process data based on: contract performance, legitimate interests, legal obligation, and consent (marketing).
5. Sharing your data
We share data only as needed with payment processors, delivery partners, website hosting providers, and authorities when required by law. We do not sell your personal data.
6. Data retention
Order records are kept for up to 7 years for tax and legal purposes. Marketing data is kept until you unsubscribe.
7. Your rights
Under UK data protection law you have the right to access, rectify, erase, restrict processing, data portability, and to object. Contact info@selafurniture.com. You may also complain to the ICO at ico.org.uk.
8. Cookies
We use essential cookies for shopping cart and checkout. Analytics cookies may be used to understand site usage. You can control cookies through your browser settings.
9. Security
We use SSL encryption and secure payment processing.
10. Contact
Data protection queries: info@selafurniture.com